Consumer Marketing

McDonald's has mapped out a summer of premium treasure tied to Disney's Pirates of the Caribbean: Dead Man's Chest, with Happy Meal toys inspired by the film.

FremantleMedia, London, U.K., appointed Gary Carter to the newly created position of President, FremantleMedia Creative Networks

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Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens.

Hoping to attract moviegoers to its 2007 Dodge Caliber, Chrysler's Dodge brand is heading to 20 movie theaters where it will break 60-second spots on the big screen complimented by a host of promotions.

After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.

After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation's largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.

Gap Inc. Business Direct is out with a new gift card option for corporate buyers, which now blends three of its top brands into one card.

(Direct Newsline)—Dunkin' Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam.

A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology.