Consumer Marketing

Valassis Buys Advo for $1.3 Billion

July 7, 2006 | 

Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.

Chase Serves Up U.S. Open Tix Via ATMs

July 6, 2006 |  by Chief Marketer Staff

Starting this week, financial services giant Chase has turned its ATMs into instant-win machines, as it distributes more than 5,000 free tickets to the U.S. Tennis Open to be held in New York City later this summer.

Magic School Bus Revs Wise Foods

July 6, 2006 |  by Chief Marketer Staff

Wise Foods gets on Scholastic's Magic School Bus for a regional back-to-school campaign.

Century 21 Sweeps Finalists Gather in Bid for Homeownership

July 6, 2006 | 

A Century 21 Real Estate sweepstakes drew 125,000 this past spring and the eight finalists are set to gather next week in a competition for the grand prize.

PC In-Game Advertising to Grow $400 MM by 2009

July 6, 2006 |  by Chief Marketer Staff

In-game advertising in PC-based games is expected to more than quadruple in the next three years, according to a new survey.

Crest Goes Mobile to Reach Gen Y in Social Settings

July 5, 2006 |  by Chief Marketer Staff

Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.

Coldstone Creamery Gets In the Groove with Dance-Off

July 5, 2006 |  by Chief Marketer Staff

Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000.

“Tell Me a Story”: Tips for Pitching the Media

July 3, 2006 |  by Chief Marketer Staff

“Tell me a story.” As a child, you typically want your storyteller to be verbose and colorful in the details, helping to paint a realistic image in your mind. In business, and subsequently in media relations, the 30-second pitch and the elevator speech reign supreme.

Signature Event

July 1, 2006 |  by Chief Marketer Staff

According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible

Balancing Act

July 1, 2006 |  by Chief Marketer Staff

A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV's show Jackass.