Sam Adams Lets Consumers Pick Next Craft Beer
Sam Adams is going to its customers to find the next beer to add to its Brewmaster's Collection next year.
Consumer Marketing
Jeep Targets Youth Through MySpace, Tour
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.
HBO Touts Rome DVD Release Via NYC Event
HBO put a new spin on the old saying, "When in Rome, do as the Romans." In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.
Heineken Renews U.S. Open Sponsorship; Promos Abound
Heineken has renewed its sponsorship of the U.S. Open tennis tournament, its longest active sponsorship, and plans a host of promotions and events to activate the deal.
People in the News
Teresa Gueco joined Mercury Mambo, Austin, TX, as director of production services.
Nestlé Stages Treasure Quest
Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.
Canon’s Maria Mania to Invade Manhattan for U.S. Open
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.
Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.
AOL Signs Best Buy, Coke to Gold Rush Reality Game
AOL has signed on five top sponsors for its upcoming, interactive reality game, Gold Rush in which sponsors will be integrated into the online show.
Cingular to Provide SEC Content to Subscribers
Cingular Wireless has been named the exclusive telecommunications sponsor of the collegiate athletic Southeastern Conference.
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