Consumer Marketing

P&I Postscripts

|  by Chief Marketer Staff

U.K. GROCER TESCO: is rewarding its 13 million...ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will...

San Diego Chargers Fans to Get Digital Gift Cards

In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers' online team store during the upcoming season.

NFL Offers Brand Sponsored Vignettes

|  by Chief Marketer Staff

When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today.