Meredith Forms Event-Marketing Arm
Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.
Consumer Marketing
Hotels Offer Lotions and Sunscreen Amid Heightened Airline Security
Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week's foiled terrorist plot in London.
Milk Mustache Adds ‘Body by Milk’ Auction
The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens.
Volvo Surprises Finalists in Pirates Treasure Hunt
The secret is finally out. After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney's Pirates of the Caribbean: Dead Man's Chest. The secret location? The Bahamas.
Illinois to Pay $500,000 Over Failed Video Game Laws
A federal judge has ruled that the state of Illinois must pay more than $500,000 in legal fees stemming from a lawsuit designed to keep minors from buying violent video games.
Football and BBQ Set the Stage for Jim Beam Promos
Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season.
Mazda Drives into Cities with Zoom-Zoom Live Tour
Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker's 10-city Zoom-Zoom Live Tour.
Now You’re Cookin’: Heating Up Sales with In-Store Chef Demos
Early Sunday morning I found myself watching “Lidia’s Italy,” a popular cooking show on my local public broadcast television station featuring Lidia Bastianich’s cuisine.
First Person: Hot Times for Event Marketers
Summer settings provide many opportunities for brand marketers to spend quality time with consumers. My company, Grand Central Marketing, has activated many summer promotions to reach consumers where they spend their leisure time
COLLOQUY Corner: The Bonus Is the Thing
All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.
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