AOL Signs Best Buy, Coke to Gold Rush Reality Game
AOL has signed on five top sponsors for its upcoming, interactive reality game, Gold Rush in which sponsors will be integrated into the online show.
Consumer Marketing
Cingular to Provide SEC Content to Subscribers
Cingular Wireless has been named the exclusive telecommunications sponsor of the collegiate athletic Southeastern Conference.
Chrysler Adds Sweeps to Ask Dr. Z Campaign
More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits.
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.
Google Maps Dangle 20,000 Coupons for U.S. Businesses
Google Inc. has launched a new service that lets businesses offer printable coupons to shoppers under a new deal between its Google Maps service and direct marketing company Valpak.
Meredith Forms Event-Marketing Arm
Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.
Hotels Offer Lotions and Sunscreen Amid Heightened Airline Security
Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week's foiled terrorist plot in London.
Milk Mustache Adds ‘Body by Milk’ Auction
The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens.
Volvo Surprises Finalists in Pirates Treasure Hunt
The secret is finally out. After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney's Pirates of the Caribbean: Dead Man's Chest. The secret location? The Bahamas.
Illinois to Pay $500,000 Over Failed Video Game Laws
A federal judge has ruled that the state of Illinois must pay more than $500,000 in legal fees stemming from a lawsuit designed to keep minors from buying violent video games.
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