OfficeMax Takes ‘Schooled’ In-Store
OfficeMax brings its back-to-school TV show into stores this week as part of its "New Year, New You" campaign.
OfficeMax brings its back-to-school TV show into stores this week as part of its "New Year, New You" campaign.
A little sweetness after a pizza is just the treat that Domino's Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares.
Clear Channel Radio and Fox Broadcasting Co. break a national radio campaign using blinks—short-length radio spots—to support the fall season premieres of TV series House and The Simpsons.
SUBARU OF AMERICA INC.: is continuing its support of
Tobacco marketers face increased restrictions and a highly public mea culpa following a landmark ruling last week in federal court that found the major tobacco companies guilty of racketeering.
When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today.
Sam Adams is going to its customers to find the next beer to add to its Brewmaster's Collection next year.
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.
HBO put a new spin on the old saying, "When in Rome, do as the Romans." In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.
Heineken has renewed its sponsorship of the U.S. Open tennis tournament, its longest active sponsorship, and plans a host of promotions and events to activate the deal.