Consumer Marketing

NFL Offers Brand Sponsored Vignettes

|  by Chief Marketer Staff

When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today.

HBO Touts Rome DVD Release Via NYC Event

|  by Chief Marketer Staff

HBO put a new spin on the old saying, "When in Rome, do as the Romans." In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.