Kraft Touts Baskin-Robbins with Kids’ Contest
Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.
Consumer Marketing
Carlson Marketing Hires VP-Interactive Marketing
Carlson Marketing has named Doug Rozen as VP-interactive marketing.
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.
PROMO Xtra
8/10 Quiznos' Senior VP-marketing Scott Lippitt, is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter
Starring Roles
Street luger David Dean careens down a hill at 70 mph. For the 22-year-old, nothing beats the adrenaline rush of coasting down a country road near his
One Hot Dog
You're driving down the interstate when suddenly you're passing a 27-foot long truckshaped like a giant hot dog. Do you: A: Floor it, putting maximum
TV That Pops
Fun fact: Did you know that 80% of popcorn consumed at home is eaten while watching television? So what better pair to get together than Orville Redenbacher
Tiempo de Partido!
In one part of the Southwest this summer, Dr Pepper is sponsoring a tour by a grammy-award winning Latino band, wildly popular with what it terms the
Inventive Incentives
Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises
Sampling Smarts
General Mills wants Hispanic moms to know What a rich and wonderful life it is. It sounds sexier and more colorful in Spanish: Rica Vida, the tagline
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