Human Fruit Stages ‘Protest’ for Naked Juice
Life-sized apples, giant kiwis and over-blown grapes will be on the streets "protesting" in Chicago this month and handing out samples of Naked Juice.
Consumer Marketing
Unleash the Power of Events, Gift Bags, and Celebrities
All too often, we in public relations box ourselves into thinking that we are limited to press releases, editorial calendars, bylined articles, and direct pitches. But if you step outside of that box for just a quick moment, you will see that there is so much more to be had.
KFC Embeds Punch Line in New Snacker Ad
KFC is rolling out a promotion around its newest Snacker sandwich that will have consumers replaying a TV spot to find a hidden message.
Dr Pepper Reprises $1 Million Football Throw Contest
Dr Pepper is back to quench college football fans' thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick 'em Game presented by Dr Pepper. The promotion is touted on more than…
Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world's most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.
Post Office Promotes Passport Service
The U.S. Postal Service (USPS) is touting its passport service through a tie-in with Shutterfly.com.
Macy’s Ads, Events Tout Its National Conversion
Macy's breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy's name this weekend.
Pokémon Catches a Ride with Amtrak Promo
Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company's headquarters.
People in the News
Hispanic marketing and promotions agency AIM, San Diego, named David Flynn senior marketing and media strategist and Jana Goodell account executive.
Caribou Coffee Takes Starbucks Turnaways
Caribou Coffee is taking a competitive swipe at Starbucks, saying it will honor thousands of free-drink coupons the coffee rival sent via e-mail to employees last month, but later voided, citing abuse by consumers.
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