Yoplait Extends ‘Save Lids to Save Lives’
General Mills is gearing up for Yoplait's iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.
General Mills is gearing up for Yoplait's iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.
MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show's return to New York City after a two-year hiatus.
Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company's history and view its new products.
Tom Cruise's erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.
More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker's Mini Takes the States rally, which shifted into first gear on Monday.
It's hot out there and Starbucks plans to cool off a few regulars—and entice a few new customers—with free iced coffee.
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme "The Joy of Eating."
When it comes to the bare necessities in life, Avis Rent A Car and Crest are giving airport travelers a needed helping hand.
Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home.
Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program.