Consumer Marketing

Yoplait Extends ‘Save Lids to Save Lives’

General Mills is gearing up for Yoplait's iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.

MTV Builds New York Buzz Around VMA Show

|  by Chief Marketer Staff

MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show's return to New York City after a two-year hiatus.

Russell Athletic Sports Mobile Tour

|  by Chief Marketer Staff

Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company's history and view its new products.

Massive Mini Convoy Journeys Cross-Country

|  by Chief Marketer Staff

More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker's Mini Takes the States rally, which shifted into first gear on Monday.

Sara Lee Breaks ‘Joy’ Umbrella Campaign

Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme "The Joy of Eating."