Cream of the 2006 Crop
Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the
Consumer Marketing
Brands are Built Brick by Brick
It's 1983. I'm cheap, so I'm buying my daughter clothes at Sears. She turns to me. Daddy, it's OK that you're so cheap, but can we at least get a Gap
September 1, 2006
Whirlpool Spins Love and Laundry Social Events
One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can…
Starbucks Celebrates with Podcasts, Events; Yanks Free Coffee Invite
Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.
Wal-Mart Hosts Soap Opera Stars, Fans
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.
Ameriquest to Give Away Racer’s Car
It's not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that's been previously owned by a NASCAR star.
Cartoon Network Taps Dougherty as Branding Exec
Cartoon Network has named Peter Dougherty as senior VP-branding, effective in early August.
Olive Garden Launches Spanish-Language Web Site
The Olive Garden has launched a stand-alone, Spanish-language Web site, an extension of its in-restaurant experience, to address the needs of Spanish-speaking guests.
Inventive Incentives
Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more
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