Automakers Spend Less to Drive Purchases
Over the summer, automakers tightened up their incentive purses used to drive consumers to their showrooms to make vehicle purchases.
Consumer Marketing
BIC Plays Poker, Music
BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products.
Maritz Incentives Debuts Global Rewards Catalog
Maritz Incentives has launched the "exclusively yours" global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture.
Carter Promotions Merges with Target Marketing Group
Promotional products company Carter Promotions has merged with the Target Marketing Group, a distributor of promotional products.
AT&T Promo Turns Football Fans to Video Producers
AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.
News Briefs
KASHI CO.: La Jolla, CA, is proving it has...ATARI: has named David Pierce...SUNDANCE CHANNEL: has named Kimberly Gabelmann as...
P&I Postscript
NASCAR: has revved up its Official NASCAR Members Club loyalty program giving
Chili’s Spices Up Gifts Cards with Customizable Option
Chili's Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.
MasterCard Lands A Starring Role in Brand Integration Deal
MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.
Alltel Promo Gives Students Own Game Day
Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.
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