Consumer Marketing

In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come.

Over the previous months, we’ve talked a lot about how to effectively recognize and reward best customers through the targeted application of bonus offers. Before you can recognize and reward customers, however, you must first know who they are.

GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes.

Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year's Super Bowl as a grand prize.

The Home Depot is putting on a show this month with a cast of diverse brands.

Life-sized apples, giant kiwis and over-blown grapes will be on the streets "protesting" in Chicago this month and handing out samples of Naked Juice.

All too often, we in public relations box ourselves into thinking that we are limited to press releases, editorial calendars, bylined articles, and direct pitches. But if you step outside of that box for just a quick moment, you will see that there is so much more to be had.

KFC is rolling out a promotion around its newest Snacker sandwich that will have consumers replaying a TV spot to find a hidden message.

Dr Pepper is back to quench college football fans' thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick 'em Game presented by Dr Pepper. The promotion is touted on more than…

Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world's most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.