Time to make technology investments pay off
Call it Labor Day Gloom. As the last days of summer wind down, consumer confidence, as reported by the University of Michigan, has reached lows not seen
Consumer Marketing
The Tech Trek
When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.
GM Votes Off Multi-Million Dollar Survivor Sponsorship
The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS's Survivor reality series.
Valassis Sues Advo to Stop Acquisition
FSI giant Valassis Communications has filed a lawsuit in an effort to rescind its $1.3 billion purchase of direct-mail firm Advo.
2007 Sampling Program Planner
Far more than simple "freebies," you know that samples can be an
Cream of the 2006 Crop
Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the
Brands are Built Brick by Brick
It's 1983. I'm cheap, so I'm buying my daughter clothes at Sears. She turns to me. Daddy, it's OK that you're so cheap, but can we at least get a Gap
September 1, 2006
Whirlpool Spins Love and Laundry Social Events
One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can…
Starbucks Celebrates with Podcasts, Events; Yanks Free Coffee Invite
Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.
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