Post Office Promotes Passport Service
The U.S. Postal Service (USPS) is touting its passport service through a tie-in with Shutterfly.com.
Consumer Marketing
Macy’s Ads, Events Tout Its National Conversion
Macy's breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy's name this weekend.
Pokémon Catches a Ride with Amtrak Promo
Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company's headquarters.
People in the News
Hispanic marketing and promotions agency AIM, San Diego, named David Flynn senior marketing and media strategist and Jana Goodell account executive.
Caribou Coffee Takes Starbucks Turnaways
Caribou Coffee is taking a competitive swipe at Starbucks, saying it will honor thousands of free-drink coupons the coffee rival sent via e-mail to employees last month, but later voided, citing abuse by consumers.
Dunlop Dangles Eyewear for Tires
Would you like a pair of eyeglasses to go with those tires?
Managers Prefer Non-Cash Incentives
Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees' job level.
Home Depot Debuts First Reward Cards
The Home Depot has launched its first consumer and business rewards credit cards—The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard lets consumers and business owners earn rewards for everyday purchases.
Subway Adds Rewards Overlay to Cash Card
Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items.
Levi’s Goes to School for Ad Campaign Search
Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.
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