Cracking the Code on Next-Generation Code Promotions
Marketing history is rich with examples of successful campaigns that have made effective use of code promotions. These campaigns owe a debt of gratitude to
Consumer Marketing
In-Store Marketing: Don’t Overlook the Hispanic Consumer
It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.
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News Briefs
DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield...IPSH!: the global mobile marketing agency, has expanded into...
Dentyne Brings Movies to Campus
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.
Students to Create Super Bowl Ad for Chevy
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year's Super Bowl thanks to a new Chevrolet promotion.
Denny’s Drives Sales with 49 Million Scratch-Off Cards
Denny's is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
ABC Hits New York Streets with Dancing ‘Stars’
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.
Advo Counter Suit Seeks Immediate Merger
Advo has filed a counter suit against Valassis in an effort to force Valassis to complete its $1.3 billion purchase of Advo by the end of this week.
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