Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines!
Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks.
Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood's Music Day.
Levi's fans who want to star in the brand's newest commercial can grab their moment of fame online.
Creepy crawly bugs will scale building walls, appear on TV screens, emerge in video games and invade magazine pages as part of a Jeep campaign, which breaks today. At second glance, the creatures are really Jeep Wrangler vehicles that look like bugs from above when carrying sporting equipment on their roofs.
American Eagle Outfitters is teaming up with The CW Network that puts the retailer's new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls.
Frito-Lay is putting at least some of its Super Bowl advertising in consumers' hands this year.
The legal battles between FSI giant Valassis Communications, Inc. and Advo, Inc., the nation's largest direct-mail marketer, will move to a new level in December when a trial begins.
Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.
Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters.
