Charitable Contributions
When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box
Consumer Marketing
The Action Man
While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600
Taking the Suds Out of Sweepstakes
Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled
Ha-Lo Gives Holiday Shopping New Meaning
Ha-Lo Industries, Inc. stayed in full acquisitions mode over the holidays, purchasing two more companies.The Niles, IL-based agency bought Parsons International
Afoul in Florida
Brentwood, TN-based Service Merchandise is being sued by the Florida state attorney general's office for not awarding a trip for two to Paris, big-screen
Out of This World
NEW YORK Having spun gold with David Kirk's last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting
The Argentine Equation
For 20 years, I've had a great professional dream: to help elevate the promotionindustry in Argentina to a higher place in marketers' minds. After enormous
On the Net
Virtual Wall Street The web's highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast
Hamboiger Heaven
Marketers naturally expect their agencies to create big ideas for promotion campaigns. But they often wimp out when it comes to creating sales-force collateral
Repurchasing Debt
Livonia, MI-based Valassis Communications, Inc. took an after-tax charge of $13.6 million, or 35 cents per share, in the fourth quarter to restructure
