In the Driver’s Seat, Almost
Coca-Cola, Atlanta, broke its first national NASCAR promo last month with an under-the-cap sweeps dubbed Coca-Cola Racing Family Reunion.Nine winners
Consumer Marketing
The Beer That Shagged Me
WHITE PLAINS, NY Heineken USA, based here, kicks off a multi-million-dollar promotional campaign in late May to support its sponsorship of New Line Cinema's
Summertime, and Promotin’ Ain’t Easy
Coca-Cola is expected to extend its drive into local promotions this summer with an instant-win sweeps dubbed Red Hot Summer Days. From June 1-August
Aspirin for All Ages
Most shoppers visit drug stores at least once a week whether they're eight or 80 years old, according to retail surveys conducted by Meyers Research,
Sitings
TEN GALLON HIT www.whymilk.com Americans may be going gaga for skim, but on this site you get the whole kit and caboodle. Track the 100-city Better Bones
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
In Our Back Pocket
Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that' s the
Brokering Discounts
Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could
Stormy Days for Sports Sponsors
Corruption is hardly new to the sporting world. Ever heard of the Black Sox Scandal? Money-centered players and team owners ruining seasons have become
FSI Big Goes Online
Valassis Communications Inc., Livonia, MI, has signed an agreement to purchase up to 50 percent of Pacific Palisades, CA-based Merge LLC and launch an
