Taking the Suds Out of Sweepstakes
Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled
Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled
For 20 years, I've had a great professional dream: to help elevate the promotionindustry in Argentina to a higher place in marketers' minds. After enormous
Brentwood, TN-based Service Merchandise is being sued by the Florida state attorney general's office for not awarding a trip for two to Paris, big-screen
Virtual Wall Street The web's highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast
NEW YORK Having spun gold with David Kirk's last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting
Marketers naturally expect their agencies to create big ideas for promotion campaigns. But they often wimp out when it comes to creating sales-force collateral
Livonia, MI-based Valassis Communications, Inc. took an after-tax charge of $13.6 million, or 35 cents per share, in the fourth quarter to restructure
The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.
The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series
The first 12.9 million units flew off the shelves in no time. Now 10 million additional units of the "Yo Quiero Taco Bell" plush Chihuahua self-liquidators