Consumer Marketing

The Argentine Equation

|  by Chief Marketer Staff

For 20 years, I've had a great professional dream: to help elevate the promotionindustry in Argentina to a higher place in marketers' minds. After enormous

Afoul in Florida

|  by Chief Marketer Staff

Brentwood, TN-based Service Merchandise is being sued by the Florida state attorney general's office for not awarding a trip for two to Paris, big-screen

On the Net

|  by Chief Marketer Staff

Virtual Wall Street The web's highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

Out of This World

|  by Chief Marketer Staff

NEW YORK Having spun gold with David Kirk's last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting

Hamboiger Heaven

|  by Chief Marketer Staff

Marketers naturally expect their agencies to create big ideas for promotion campaigns. But they often wimp out when it comes to creating sales-force collateral

Repurchasing Debt

|  by Chief Marketer Staff

Livonia, MI-based Valassis Communications, Inc. took an after-tax charge of $13.6 million, or 35 cents per share, in the fourth quarter to restructure

Fueling Up

|  by Chief Marketer Staff

The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.

Me Llamo Tinky Winky

|  by Chief Marketer Staff

The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series

Hot Dog

|  by Chief Marketer Staff

The first 12.9 million units flew off the shelves in no time. Now 10 million additional units of the "Yo Quiero Taco Bell" plush Chihuahua self-liquidators