Fueling Up
The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.
Consumer Marketing
Me Llamo Tinky Winky
The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series
Hot Dog
The first 12.9 million units flew off the shelves in no time. Now 10 million additional units of the "Yo Quiero Taco Bell" plush Chihuahua self-liquidators
Client-Side Marketers: This Is Your Party, Too
Mark your calendar: On a Tuesday evening just 28 weeks from now - at 5 p.m. on Sept. 14 - you, I, and hundreds of our colleagues from around the world
DEAL MAKERS
Paramount Pictures, Hollywood, promoted Lisa DiMarzio to senior vp-worldwide marketing partnerships for the Motion Picture Group. She had been vp-promotions.TBS,
Sitings
Dan's Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right
KB&P Branches Out
New York City-based Kirshenbaum Bond & Partners, known for far-out advertising, is bolstering its p.r. and promotions group "in response to clients' growing
All’s Fair
Star Wars is the odds-on bet to conquer this month's Toy Fair. NEW YORK Last year, one of the biggest buzz-generators at Toy Fair was what you couldn't
BRAND Enrollment
The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:
CVS Tries New Prescription
Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll
