BRAND Enrollment
The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:
Consumer Marketing
Burger King Lends A Hand
Burger King of Miami, FL, deepened its tie-in program with Nickelodeon by signing on as sponsor for The Big Help, the network's ongoing campaign to encourage
Feds No Longer in the Chips
A three-year federal investigation into the aggressive promotional practices of Plano, TX-based Frito-Lay has ended with no charges being brought against
Deep Impact
Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian
Crowning Achievement, But Details Are a Royal Pain
An old Gaelic ditty goes something like: "... one 'l' or two 'l' ending in 'y', it all means the same to an Irishman's eye; but if you knock the 'l' out
Agency Moves
Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated
Show Me the Data!
If you don't have at least two years worth of data," says Alex Kota, vice president of advertising for Troy, MI-based Kmart, "then you are already behind.
HSN Plays Games
The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers
Algebra 2 Is Brought to You by . . .
In this month's cover story, societal watchdog Ralph Nader likens ZapMe's installation of 100,000-plus computers in high schools to the arrival of Big
Jingle Bells and Whistles
Holiday sales at bookstore chain Barnes & Noble rose nearly 9 percent to $555 million, better results than most retailers were able to claim this Christmas
