NOW They Want Their Mummy
A $150 million box office can make even a monster appealing. Universal's The Mummy was certainly not a can't-miss film property when it hit theaters on
Consumer Marketing
Long Way to Come, A Long Way to Go
By the time you read this, winners will have been named from Australia for the Asia-Pacific region and from Argentina for the Latin America region (see
Drive, They Said: True North consolidates shops as Marketing Drive.
True North Communications, Chicago, is linking its marketing units under one brand as part of a restructuring designed to provide global clients with
Shopping lists
Imagine a national database that combines loyalty-card shopping data with purchase data from all other classes of trade. Catalina Marketing Corp., St.
Food for Thought: WholeFoods.com makes a cause of e-commerce.
Promoting social programs while boosting sales may seem incompatible to some, but to Austin, TX-based Whole Foods Markets, Inc., it seemed like a natural
Getting a Charge Out of Baseball: MasterCard sponsors the All-Century Team.
Baseball, hot dogs, apple pie, and - MasterCard?MasterCard International and MLB have partnered to give consumers a chance to pick baseball's All-Century
Blacks in Black and White
Companies not targeting African-Americans with their advertising and promotions just are not Millennium-ready. U.S. Census Bureau projections show the
Techno Marketing: A Promo Special Report
Digital P-O-PIt's expensive. It's more bother than good old cardboard. And it's a difficult sell to retailers. But digital P-O-P is coming. Advanced communications
Sidebar, optional head Sidebar, optional deck.
Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but
Self-induced telemarketing
Sure, telemarketing calls during dinner are annoying, but this is different: Consumers request these phone promotions. Geoworks, Alameda, CA, launched
