Consumer Marketing

Coming in next month’s PROMO

Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You'll find out in our December issue when our editors profile

The Executer’s Tale

|  by Chief Marketer Staff

First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That's what

People: Agency Moves

|  by Chief Marketer Staff

Stephen O'Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation

Super Cool Duel

|  by Chief Marketer Staff

Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

Budget’s Big Blast

|  by Chief Marketer Staff

Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a