Consumer Marketing

The Old College Try

|  by Chief Marketer Staff

In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little

Wild Lobbies

|  by Chief Marketer Staff

ATLANTA - Holiday Inn is giving kids and families the world this summer - all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

Merger Mania

|  by Chief Marketer Staff

NEW YORK - Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

Dream Team

|  by Chief Marketer Staff

SAN FRANCISCO - Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction

Big Foot

|  by Chief Marketer Staff

Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion

The Branded Generation

|  by Chief Marketer Staff

Seven billion dollars. Seven billion dollars. That's how much the promotion industry added to its total last year, according to the the 1998 Annual Report