Valassis, Sunflower in Discovery: Sunflower denies all claims in sampling suit.
A lawsuit filed by Valassis Communications, Livonia, MI, charging rival sampler Sunflower Group with unfair competition and misappropriation of confidential
Consumer Marketing
Gummi Up the Works: LifeSavers’ candy stars in CROC 2.
The object of CROC 2 is simple: Players travel around collecting crystals, which they need to swap for the jumps that will safely bounce the title character
Western Intrigue: Wild Wild program mixes burgers, eggs, and a little gas.
Between Jar Jar Binks and Dr. Evil, consumers have already been bombarded this summer with Hollywood-style marketing hype. But Warner Bros. added the
Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.
Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means
PEER REVIEW
Calgary-based Global Direct, Inc., picked up two of its Alberta, Canada, peers by acquiring distribution services supplier RN Marketing Solutions Ltd.
Momentum Shift: Louis London renamed as McCann-Erickson integrates.
Louis London, Inc. took on the name Momentum-St. Louis in a reorganization of parent McCann-Erickson Worldwide's Momentum group, where promotional disciplines
Seizing the Moment
Cards featuring great athletes are okay collectibles, we guess. But how do you capture great sports moments on a card? Telestar Interactive Corp. does
Wednesday Wisdom
Everybody knows how expensive sampling can be, but can you get more bang for your freebie bucks during the middle of the week? Crowds are bigger on weekends,
DoubleClick, Abacus Score Direct Hit
With the buzz surrounding target marketing and Internet advertising exploding, it should come as no surprise giants from each of these markets, Abacus
Up Close and Personal
Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information
