Looking At Gift Horses and Mouthing Off
History abounds with legends confirming the effectiveness of promotion. The Greeks, as a last resort, were able to change behavior of the citizens of
Consumer Marketing
The “C” Stands For “Co”
Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged
Border Crossing
Calgary, Alberta-based event marketer Xentel DM, Inc. gained a foothold in the U.S. with the purchase of assets from two Ft. Lauderdale, FL-based event
Clothes Make the Student
It's the ages-old teen lament: "I don't have anything to wear!" But for some kids, it's more than a fashion statement.Poor kids - most often minorities,
Unlocking Potential
Great promotional products exploit the mundane, showing up where people are hanging out (think refrigerator magnets, you gluttons) or even on people's
Grassroots Marketing, Old-Sod Style
Big-budget movies made by Hollywood studios command equally big marketing programs. But small, independent films (even those produced by studio subsidiaries)
Sweep Surprises
This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the
It’s For You
Consumer electronics promotion is practically synonymous with "rebate." Marketers' promo dollars are tied up funding retailer rebates, not building brands.
A pizza by any other name
What does a pizza delivery man like to receive? Poetry. That's what U.S. Magnetix discovered at Pizza Expo in February when it gave away custom-made Pizza
Loyalty in Motion
Frequent-user cards gained a new dimension recently when T.G.I. Friday's issued a million of them with lenticular lenses - putting the motion in promotion,
