Safe Deposit
Jennifer Youngberg of St. Louis had better luck with Jack's safe than did Jack Daniel himself.Youngberg left Lynchburg, TN, in June with $100,000 in silver
Consumer Marketing
Bacchus Revels in Arbor Mist
Leave it to a liquor store named House of Bacchus to overdo it. The Rochester, NY, store built a 1,000-case display of Arbor Mist wine as part of the
Coke Has ’em Drinking in the Aisles: Goes great with pizza samples.
Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers
Serving Up: Sweeps
Two kids hunched over a Monopoly board, a pair of elderly gents in the park with eyes fastened to chess pieces, a queue of office workers at a newsstand
NOW They Want Their Mummy
A $150 million box office can make even a monster appealing. Universal's The Mummy was certainly not a can't-miss film property when it hit theaters on
Blackboard Jumble
- Families spend $63 billion on kids' stuff annually, one third of it on school gear including clothes.- The average budget is $408 per student.- Apparel/accessory
Long Way to Come, A Long Way to Go
By the time you read this, winners will have been named from Australia for the Asia-Pacific region and from Argentina for the Latin America region (see
Drive, They Said: True North consolidates shops as Marketing Drive.
True North Communications, Chicago, is linking its marketing units under one brand as part of a restructuring designed to provide global clients with
Shopping lists
Imagine a national database that combines loyalty-card shopping data with purchase data from all other classes of trade. Catalina Marketing Corp., St.
Food for Thought: WholeFoods.com makes a cause of e-commerce.
Promoting social programs while boosting sales may seem incompatible to some, but to Austin, TX-based Whole Foods Markets, Inc., it seemed like a natural
