Consumer Marketing

The Executer’s Tale

|  by Chief Marketer Staff

First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That's what

People: Agency Moves

|  by Chief Marketer Staff

Stephen O'Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation

Super Cool Duel

|  by Chief Marketer Staff

Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

Budget’s Big Blast

|  by Chief Marketer Staff

Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a

Why 2K?

|  by Chief Marketer Staff

Ask yourself: After it's over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that

No Gain, Some Pain

|  by Chief Marketer Staff

Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket