Sidebar, optional head Sidebar, optional deck.
Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but
Consumer Marketing
Self-induced telemarketing
Sure, telemarketing calls during dinner are annoying, but this is different: Consumers request these phone promotions. Geoworks, Alameda, CA, launched
Weighty Proposition: America becomes a nation of iron-pumpers.
If it wasn't so heavy to ship, the dumbbell could well become the promotion business's next big premium item. Working out with free weights is now the
Sucking Up Attention
Icee had a national hit with a 40-cent straw-with-purchase featuring a mini-Icee cup at the top of the shaft that stays filled with Icee to the last sip.
Card Loyalty
The California State Senate is considering a bill that would restrict how supermarkets collect and use shopper card data.The Supermarket Club Card Disclosure
Valassis, Sunflower in Discovery: Sunflower denies all claims in sampling suit.
A lawsuit filed by Valassis Communications, Livonia, MI, charging rival sampler Sunflower Group with unfair competition and misappropriation of confidential
Korea’s Cheil Repeats as Best in Asia-Pacific
Australian agencies swept 11 of 12 Golds awarded in the 1999 Asia-Pacific World PRO of Excellence competition, but it was Korea's Cheil Communications
Leapin’ Lizards
Having established a beachhead in the herbal-drink market, South Beach Beverage Corp. of Norwalk, CT, has found itself a fast-climbing sponsorship.SoBe
Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.
Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means
PEER REVIEW
Calgary-based Global Direct, Inc., picked up two of its Alberta, Canada, peers by acquiring distribution services supplier RN Marketing Solutions Ltd.
