Consumer Marketing

Super Cool Duel

|  by Chief Marketer Staff

Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

Budget’s Big Blast

|  by Chief Marketer Staff

Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a

No Gain, Some Pain

|  by Chief Marketer Staff

Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket

Why 2K?

|  by Chief Marketer Staff

Ask yourself: After it's over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that

Pokemon Phenomenon

|  by Chief Marketer Staff

Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what's

Road Calls

|  by Chief Marketer Staff

To encourage AT&T customers to take advantage of the company's Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign

Finding the Prize

|  by Chief Marketer Staff

Finding a premium wasn't such a big deal 10 years ago. You handed your parameters to the manufacturers' premium sourcing departments, they knew how to