Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.
For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a
Consumer Marketing
P&G Hits the Showers
Procter & Gamble has set an aggressive sampling regimen to introduce Noxema Skin Fitness this fall. The Cincinnati company cut a deal with Bally Total
Private Label
Mondavi. Gallo. Bulfamonti? PRP Wine, Elk Grove Village, IL, can make anyone a winemaker, and practically has over the last five years. Vice president
Shedding New Light
Jay Farrell sees Davidson Marketing competing on an equal footing with the largest promo agencies and marketing conglomerates now that the 20-year-old
Tangled in the Web
NextCard, Inc. filed a copyright and trademark infringement suit in U.S. District Court in San Francisco against Providian Financial Corp. for running
Florida or Bust!
Tired of the same old win-a-trip sweepstakes? Looking to grab a little attention? Energy, a nite club in Melbourne FL, offered a "free set of sumptuous
Back Biting
Bart's back. The mischievous cynic from The Simpsons returns for a second-straight year of hawking Butterfinger through a deal between Glendale, CA-based
Keeping it Sacred in Canton
Going on vacation, huh?" asked a coworker. "Where to?""Cleveland," I replied, getting a quizzical look in return."Got family there?" he probed, looking
Backstreet Driving: Sears seeks to reach tomorrow’s consumers today.
Let's face it: Sponsoring a music tour is no longer groundbreaking marketing.For years, marketers of everything from soft drinks to automobiles to retail
Miller Redrafts Marketing
Miller Brewing Co. restructured its sales and marketing division in July and abruptly replaced its ad agencies two weeks later in an effort to regain
