Florida or Bust!
Posted on
by Chief Marketer Staff
Tired of the same old win-a-trip sweepstakes? Looking to grab a little attention? Energy, a nite club in Melbourne FL, offered a “free set of sumptuous new breast implants – any size, any shape,” to females who patronize the club.
It worked. More than 1,000 women entered for a shot at the endowment, according to owner Steve Gupta. The sweeps even drew the attention of Business Week, to which bar manager Lisa Flanagan proffered the near-classic endorsement: “They’re signing up left and right!” We’re not even going to go there.
The winner has already been notified by certified mail, says Gupta, declining to identify her by name. Guess chivalry is only half-dead.
(Note to Editor: could be an uplifting seminar for the next promo EXPO.)
