Consumer Marketing

Road Film

|  by Chief Marketer Staff

Canon USA spent its summer on the road. The Lake Success, NY-based company sent its mobile marketing 18-wheeler on a 10-city tour, stopping at events

Give ’em the Finger

|  by Chief Marketer Staff

Sorry. We meant fingers, as in Finger Puppets. Manhattan Toy, Minneapolis, began pitching its line of hand-crafted cotton and velour digit-decorators

Winn-eBay-go

|  by Chief Marketer Staff

Online auction house eBay took its act on the road this summer with a From Our Homepage to Your Hometown bi-coastal summer tour. Fleetwood RVs, vans,

Chew up the volume

|  by Chief Marketer Staff

It sounds like an old Gilligan's Island episode: Candy that acts as a radio receiver so you can listen to your favorite FM station - in your head.Hasbro's

Balls on Wheels

|  by Chief Marketer Staff

Going back decades, gas stations such as ARCO and Union 76 have handed out colorful little polystyrene balls with fill-ups. Stick one on your radio antenna

P&G Hits the Showers

|  by Chief Marketer Staff

Procter & Gamble has set an aggressive sampling regimen to introduce Noxema Skin Fitness this fall. The Cincinnati company cut a deal with Bally Total

Private Label

|  by Chief Marketer Staff

Mondavi. Gallo. Bulfamonti? PRP Wine, Elk Grove Village, IL, can make anyone a winemaker, and practically has over the last five years. Vice president