Literacy Is Golden: Book publisher wins with cause-first, brand-second strategy.
Finding partners for branding initiatives can sometimes be tricky. Rallying marketers around a cause like literacy can be a lot easier, even if you're
Finding partners for branding initiatives can sometimes be tricky. Rallying marketers around a cause like literacy can be a lot easier, even if you're
Canon USA spent its summer on the road. The Lake Success, NY-based company sent its mobile marketing 18-wheeler on a 10-city tour, stopping at events
Sorry. We meant fingers, as in Finger Puppets. Manhattan Toy, Minneapolis, began pitching its line of hand-crafted cotton and velour digit-decorators
Online auction house eBay took its act on the road this summer with a From Our Homepage to Your Hometown bi-coastal summer tour. Fleetwood RVs, vans,
It sounds like an old Gilligan's Island episode: Candy that acts as a radio receiver so you can listen to your favorite FM station - in your head.Hasbro's
Going back decades, gas stations such as ARCO and Union 76 have handed out colorful little polystyrene balls with fill-ups. Stick one on your radio antenna
Hey golf course studs and studettes who actually try to get some exercise and forgo the cart, this could be the bag for you. Oxnard, CA-based Belding
Procter & Gamble has set an aggressive sampling regimen to introduce Noxema Skin Fitness this fall. The Cincinnati company cut a deal with Bally Total
Mondavi. Gallo. Bulfamonti? PRP Wine, Elk Grove Village, IL, can make anyone a winemaker, and practically has over the last five years. Vice president
For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a