SHARING THE BOUNTY
Snyder Communications, Bethesda, MD, continued shoring up its many business units by aligning a group of "target marketing services" under one banner,
Consumer Marketing
September 1, 1999
Fussy Plush
We were impressed with the quality and the lifelike appearance of the plush animals from Douglas Cuddle Toys, so we rang up HQ in Keene, NH, to find out
Sharing the Cost Burden
It's still a relationship business. But the terms of the contract between agencies and clients have changed. Personal chemistry, experience, and track
Florida, Indiana AGs Headline Promotion’s Biggest Show
Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana
Trading Newsprint for Pepperoni
Is Dave Brandon fat and happy at Domino's Pizza? You bet."I learned early how to order pizza from the company store and put on five pounds already," says
The Source of Competition
Radio networks now have company among media getting into the promotions business. Hip-hop lifestyle magazine The Source, New York City, last week announced
Play Mates: Marketers file into school two by two.
Pssst. Nickelodeon is playing in your kid's classroom.So is Nintendo.Not to mention Sony, Kraft Foods, Nabisco, Keebler, and Kodak.The onslaught begins
Tweens Say Cheese: KODAK turns the camera on girls.
Kodak takes its first crack at tweens (girls nine to 15, specifically) this fall with an estimated $15 million campaign for Kodak Max disposable cameras.
E-Gads! Publix tests e-Cap, a new electronic P-O-P system.
As shoppers walk into the grocery store, the brightly lit "$1 dollar off any Sarah Lee item" message on the 48-inch-by-32-inch electronic P-O-P display
