The Kool-Aid Connection
The same promotion skills that sell macaroni & cheese can sell basketballs and golf gloves. That's why Spalding Sports Worldwide has hired packaged goods
Consumer Marketing
Spalding’s new
Spalding is playing stickball again. This time, the game is serious. New York City's stickball renaissance prompted the second coming of the Spaldeen,
Partners, Schmartners: Saving Private Ryan does just fine solo.
With the glut of marketing deals being struck in Hollywood these days, you'd think entertainment properties couldn't possibly survive without hosts of
Entrapment
The Hacker-Pschorr Weisse Squad (that's pronounced vice squad) raided Chicago pubs last month to keep beer drinkers on the straight and narrow.The squad,
GRIZZARD VETERANS
Marketing Services Group, Inc. acquired Atlanta-based Grizzard Communications, a network of promotions and communications companies that includes Grizzard
What It Takes
Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That's the upshot of Anatomy of a 21st Century
Give ’em the Finger
Sorry. We meant fingers, as in Finger Puppets. Manhattan Toy, Minneapolis, began pitching its line of hand-crafted cotton and velour digit-decorators
Road Film
Canon USA spent its summer on the road. The Lake Success, NY-based company sent its mobile marketing 18-wheeler on a 10-city tour, stopping at events
Literacy Is Golden: Book publisher wins with cause-first, brand-second strategy.
Finding partners for branding initiatives can sometimes be tricky. Rallying marketers around a cause like literacy can be a lot easier, even if you're
Chew up the volume
It sounds like an old Gilligan's Island episode: Candy that acts as a radio receiver so you can listen to your favorite FM station - in your head.Hasbro's
