GRIZZARD VETERANS
Marketing Services Group, Inc. acquired Atlanta-based Grizzard Communications, a network of promotions and communications companies that includes Grizzard
Consumer Marketing
Partners, Schmartners: Saving Private Ryan does just fine solo.
With the glut of marketing deals being struck in Hollywood these days, you'd think entertainment properties couldn't possibly survive without hosts of
What It Takes
Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That's the upshot of Anatomy of a 21st Century
Give ’em the Finger
Sorry. We meant fingers, as in Finger Puppets. Manhattan Toy, Minneapolis, began pitching its line of hand-crafted cotton and velour digit-decorators
Road Film
Canon USA spent its summer on the road. The Lake Success, NY-based company sent its mobile marketing 18-wheeler on a 10-city tour, stopping at events
Literacy Is Golden: Book publisher wins with cause-first, brand-second strategy.
Finding partners for branding initiatives can sometimes be tricky. Rallying marketers around a cause like literacy can be a lot easier, even if you're
Chew up the volume
It sounds like an old Gilligan's Island episode: Candy that acts as a radio receiver so you can listen to your favorite FM station - in your head.Hasbro's
Winn-eBay-go
Online auction house eBay took its act on the road this summer with a From Our Homepage to Your Hometown bi-coastal summer tour. Fleetwood RVs, vans,
Balls on Wheels
Going back decades, gas stations such as ARCO and Union 76 have handed out colorful little polystyrene balls with fill-ups. Stick one on your radio antenna
Boy, You Gotta Carry That Bag
Hey golf course studs and studettes who actually try to get some exercise and forgo the cart, this could be the bag for you. Oxnard, CA-based Belding
