Counter Attack
With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers
With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers
Few industries provoke such a cacophony of cheers and jeers as the Internet. Brown Brothers Harriman & Co. tracks merger and acquisition activity in Silicon
All hail khakis, polo shirts, and now the Pocket Pen from Quill. Until sport shirt makers get with the program and start re-instituting pockets, the major
DraftWorldwide, Chicago, acquired Hong Kong-based Strategic Solutions, an advertising, direct marketing, and promotions agency. Terms of the deal were
Why do promotion marketers tend to needlessly complicate perfectly simple ideas?Is it a character disorder tracing to early environmental trauma? Perhaps
Jim Petzing started his seminar on the essentials of promoting two years ago because, he says, he enjoys teaching. Moreover, Petzing saw a course as a
Hmmm. What do America Online's 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
Coors Brewing Co. went ahead with an August-through-September campaign despite a court ruling against the beer maker just a week before the campaign broke.
According to my tour book, I'd already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the