Consumer Marketing

Counter Attack

|  by Chief Marketer Staff

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

The Casual Writer

|  by Chief Marketer Staff

All hail khakis, polo shirts, and now the Pocket Pen from Quill. Until sport shirt makers get with the program and start re-instituting pockets, the major

EXPANDING EAST

|  by Chief Marketer Staff

DraftWorldwide, Chicago, acquired Hong Kong-based Strategic Solutions, an advertising, direct marketing, and promotions agency. Terms of the deal were

Professor of Promotion

|  by Chief Marketer Staff

Jim Petzing started his seminar on the essentials of promoting two years ago because, he says, he enjoys teaching. Moreover, Petzing saw a course as a

The virtual flagpole

Hmmm. What do America Online's 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,