Consumer Marketing

NEWS WORTHY

|  by Chief Marketer Staff

News America Marketing, New York City, extended its electronic capabilities by agreeing to acquire a 30-percent interest in planet U and a 22-percent

Spalding’s new

|  by Chief Marketer Staff

Spalding is playing stickball again. This time, the game is serious. New York City's stickball renaissance prompted the second coming of the Spaldeen,

The Kool-Aid Connection

|  by Chief Marketer Staff

The same promotion skills that sell macaroni & cheese can sell basketballs and golf gloves. That's why Spalding Sports Worldwide has hired packaged goods

GRIZZARD VETERANS

|  by Chief Marketer Staff

Marketing Services Group, Inc. acquired Atlanta-based Grizzard Communications, a network of promotions and communications companies that includes Grizzard

Entrapment

|  by Chief Marketer Staff

The Hacker-Pschorr Weisse Squad (that's pronounced vice squad) raided Chicago pubs last month to keep beer drinkers on the straight and narrow.The squad,

What It Takes

|  by Chief Marketer Staff

Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That's the upshot of Anatomy of a 21st Century