Marketing Goals: World Cup win should net more play for U.S. women’s team.
All sports bra jokes aside, winning the FIFA Women's World Cup should give the U.S. national soccer team greater support than it has ever had before.
All sports bra jokes aside, winning the FIFA Women's World Cup should give the U.S. national soccer team greater support than it has ever had before.
Like a 21st century Boston Tea Party, the Spam Revolt launched in July signals important changes for direct marketers using e-mail. Anti-spam groups dumped
News America Marketing, New York City, extended its electronic capabilities by agreeing to acquire a 30-percent interest in planet U and a 22-percent
Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged "The Joy of Cola." To spur trial while
Spalding is playing stickball again. This time, the game is serious. New York City's stickball renaissance prompted the second coming of the Spaldeen,
The same promotion skills that sell macaroni & cheese can sell basketballs and golf gloves. That's why Spalding Sports Worldwide has hired packaged goods
Marketing Services Group, Inc. acquired Atlanta-based Grizzard Communications, a network of promotions and communications companies that includes Grizzard
With the glut of marketing deals being struck in Hollywood these days, you'd think entertainment properties couldn't possibly survive without hosts of
The Hacker-Pschorr Weisse Squad (that's pronounced vice squad) raided Chicago pubs last month to keep beer drinkers on the straight and narrow.The squad,
Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That's the upshot of Anatomy of a 21st Century