Consumer Marketing

True True North

|  by Chief Marketer Staff

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

Peel Out

|  by Chief Marketer Staff

We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the

Find a Strange Bedfellow

|  by Chief Marketer Staff

Promotion is such an incestuous business. How often do you hear people say that? Usually they're talking about how everybody's "in bed" with everybody

Deal Makers

|  by Chief Marketer Staff

Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned

Direct

|  by Chief Marketer Staff

Winning Big Snyder Communications Inc., Bethesda, MD, announced that its' wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with

Promoting Responsibly Within the Law

Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,

I Scream You Scream

It's not often you get your best idea for a campaign before you've even pitched the account, but that's what happened when HB Ice Cream asked Creative