BRODEUR GOES INTERACTIVE
Omnicom Group's technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which
Consumer Marketing
Screen Passes
The big data swap is on as marketers sling bullet passes to their top targets - and people who act just like them.Welcome back, sports fans. Even non-football
Continuity Program
The Marketing Continuum will move forward with new financial resources but the same senior management in place after its acquisition by New York City-based
October 1, 1999
Fighting Like Big Kids: McDonald’s, Burger King squabble over kids’ meal names.
McDonald's Corp. is unlikely to shut down Burger King's meal promotions targeting kids 7-12, but it could stall its rival long enough to catch up.McDonald's
Sophisticated Sampling
The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently
Except After C? Contess may go as DVC realigns along practice areas.
Dugan Valva Contess confirmed that principal Neil Contess might be leaving as the agency undergoes a restructuring. "Neil Contess is still a full-time
Sweeping the Nation
"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million
New Kids on the Shelf: Brothers Flub attracts”transdimensional” promo slate.
Add Brothers Flub to the list of kids' shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony
Spring Ahead
Pay-per-view marketing specialist Spring Communications, Los Angeles, has formed a strategic venture with New York City-based The Erlick Group to develop
