Fighting Like Big Kids: McDonald’s, Burger King squabble over kids’ meal names.
McDonald's Corp. is unlikely to shut down Burger King's meal promotions targeting kids 7-12, but it could stall its rival long enough to catch up.McDonald's
McDonald's Corp. is unlikely to shut down Burger King's meal promotions targeting kids 7-12, but it could stall its rival long enough to catch up.McDonald's
"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million
The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently
Dugan Valva Contess confirmed that principal Neil Contess might be leaving as the agency undergoes a restructuring. "Neil Contess is still a full-time
Add Brothers Flub to the list of kids' shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony
Pay-per-view marketing specialist Spring Communications, Los Angeles, has formed a strategic venture with New York City-based The Erlick Group to develop
Direct marketers know a good thing when they see it. V-Lite Video Corp. has won fans with its lightweight disposable videocassette, durable and cheap
Long ago, in a marketing world that now seems very far away, everything was run from headquarters. The corporate brandmeisters, always dressed in business
New Line Cinema continued restaffing by hiring former Artisan Entertainment advertising vp Kevin Shelby as vp-marketing.Lori Sale, who had a cup of coffee
Prescription drug marketers have spent $1.4 billion on ads annually since a 1997 FDA law change that opened the airwaves. Now, drug companies can gauge