Consumer Marketing

Calling All Rare Talents

|  by Chief Marketer Staff

To all of you multi-disciplined creatives who still can't decide what you want to be when you grow up or can't describe your occupation in that little

Hurts So Good

|  by Chief Marketer Staff

Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.

Points of Switch

|  by Chief Marketer Staff

Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could

Box Top Bingo

|  by Chief Marketer Staff

Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry's heaviest hitters, Kellogg's and General

Snack Attack

|  by Chief Marketer Staff

Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to '97 run as president

Is Advertising Dead?

|  by Chief Marketer Staff

Let's play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM

DEAL MAKERS

|  by Chief Marketer Staff

Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing

Evaluation in Evolution

|  by Chief Marketer Staff

In our fast-forward age, where a sense of personal superiority often rests on having a quicker modem speed than one's neighbor, it is hard to remember