Consumer Marketing

Sweeping the Nation

|  by Chief Marketer Staff

"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million

Sophisticated Sampling

|  by Chief Marketer Staff

The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

Spring Ahead

|  by Chief Marketer Staff

Pay-per-view marketing specialist Spring Communications, Los Angeles, has formed a strategic venture with New York City-based The Erlick Group to develop

Play it again, Sam

|  by Chief Marketer Staff

Direct marketers know a good thing when they see it. V-Lite Video Corp. has won fans with its lightweight disposable videocassette, durable and cheap

Sync or Swim

|  by Chief Marketer Staff

Long ago, in a marketing world that now seems very far away, everything was run from headquarters. The corporate brandmeisters, always dressed in business

Dealmakers

|  by Chief Marketer Staff

New Line Cinema continued restaffing by hiring former Artisan Entertainment advertising vp Kevin Shelby as vp-marketing.Lori Sale, who had a cup of coffee

Drug marketing efficacy

|  by Chief Marketer Staff

Prescription drug marketers have spent $1.4 billion on ads annually since a 1997 FDA law change that opened the airwaves. Now, drug companies can gauge