Consumer Marketing

Tommy Screams

|  by Chief Marketer Staff

Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

People Agency Moves

|  by Chief Marketer Staff

Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human

Acxiom Corp. Beefs Up

|  by Chief Marketer Staff

CONWAY, AK - Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

Stuck in Test Mode

|  by Chief Marketer Staff

The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

Deal Makers

|  by Chief Marketer Staff

Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

Merger Mania

|  by Chief Marketer Staff

NEW YORK - Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

Detox for Discounters

|  by Chief Marketer Staff

What is the worst word in the marketer's lexicon? To me, it's "discounting," a word that is defined as "cutting the price," but really means "incenting