Consumer Marketing

Promo News

|  by Chief Marketer Staff

Going PRO: OptionOne tops U.S. winners in '98 World PRO Awards of Excellence.CHICAGO - Minneapolis agency OptionOne snagged the award for Best Promotion

Sitings

|  by Chief Marketer Staff

CLEANING UP THE STY www.pigglywiggly.comI don't much care for the grocer's online "smiling character," Mr. Pig whose snout is plastered all over the site.

International

|  by Chief Marketer Staff

Sleeping Well MADRID - Flex beds made sure its distributors didn't lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

Sessions

|  by Chief Marketer Staff

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee

Net Results

|  by Chief Marketer Staff

Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

KEYNOTE PRESENTATIONS

|  by Chief Marketer Staff

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the

Hurts So Good

|  by Chief Marketer Staff

Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.