Give and Take: Efficiency key as revenues jump 10.9 percent.
The product sampling industry again grew at a steady clip in 1999, as manufacturers continued striving for more efficient ways to get products into consumers'
Consumer Marketing
Sole Survivors
Although fewer pairs of athletic shoes flew off the shelves in 1999, price hikes helped overall sales remained essentially unchanged at $13.7 billion,
START-UPS: Earthshaking Developments
AGENCY EXECS LEAVE THEIR NESTS TO LAUNCH SEISMICOM."We believe it's time to shake things up in the promotion industry," says Bill Carmody, to explain
UNITING LOYALTY
Internet incentive marketer MyPoints.com, San Francisco, bought competitor (and neighbor) Cybergold for $157 million in stock. The merged companies claim
`EMMAculate’ Conceptions
Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first
X Marks the Spot
Roche Laboratories mapped new territory with the first mall tour for a prescription drug. This could be habit-forming.Cooking demos and pedometers. That's
New World Record: Saban, Wal-Mart make a sequel better than the original.
Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that tops the
Back to Basics: Coupons rebound with 8.2-percent jump.
Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration
Stuck on You
Perhaps the coolest way to get a fragrance literally on the skin of millions of consumers, the scented tattoo from New York City-based Arcade Marketing
Little Gems: Lang, CMA merger sets new model for small shops.
There's a new diner at the feeding frenzy of conglomerates gobbling up promotion agencies. This time, mid-sized shops are being served.GEM Group, an Atlanta-based
