Consumer Marketing

Disney

|  by Chief Marketer Staff

BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills's tie-in with the movie's sequel proved to be a solid hit.

On the Net

|  by Chief Marketer Staff

DVC Builds $12 million Interactive Unit There's a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive

Snoopy Seizes Hong Kong

|  by Chief Marketer Staff

A Snoopy figurine self-liquidator promo for Extra Value Meals in 147 Hong Kong McDonald's restaurants had both businessmen and kids lining the blocks

The More Things Change…

|  by Chief Marketer Staff

Ever wonder why food marketers invariably refer to "the shopper" by employing the personal pronoun, "she?" Are they sexists? No, just realists. For though

RETAIL

|  by Chief Marketer Staff

Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

Calling All Teens

|  by Chief Marketer Staff

AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The

Who’s News

|  by Chief Marketer Staff

MDC's Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

NON-ALCOHOLIC BEVERAGES

|  by Chief Marketer Staff

On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a

Wrapped up in Trivia

|  by Chief Marketer Staff

M&M/Mars's Snickers brand has unwrapped its You Don't Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers