BUYING SOLUTIONS
Dayton, OH-based NCR Corp., the giant maker of hardware and software for retail, financial services, and other markets, acquired Ceres Integrated Solutions,
Consumer Marketing
Research Buy
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
New Standards to Bear
The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should
Kick Starts
Step aerobics is so early '90s. These days, the hottest class in gyms across the country is kick-boxing. The number of kick-boxers rose 65 percent to
Who You Calling a Promotions Agency?
Putting together the annual promo 100 issue is at once an exhilarating and an enervating experience.It's exhilarating because it provides the best opportunity
June 1, 2000
Blue Ribbons
Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five
Goodbye to the Ceiling
The $2 billion barrier has been broken. Oh, and that glass ceiling is gone, too. Total revenues in the promo 100 reached $2.18 billion in 1999, rising
Cruisin’ for a Schmoozin?
Star Power's annual cocktail party is so cool, it's trademarked.When it comes to industry conferences, everyone knows the real action can be found somewhere
In Defense of the Brand
After reading David Kapell's opinions on "Why Branding Stinks" (January promo), I found myself re-examining the basic principle that guides my professional
