Consumer Marketing

X Marks the Spot

|  by Chief Marketer Staff

Roche Laboratories mapped new territory with the first mall tour for a prescription drug. This could be habit-forming.Cooking demos and pedometers. That's

Stuck on You

|  by Chief Marketer Staff

Perhaps the coolest way to get a fragrance literally on the skin of millions of consumers, the scented tattoo from New York City-based Arcade Marketing

No Taste for Spam

|  by Chief Marketer Staff

Online consumers don't trust direct marketers to self-regulate spam and support government restrictions on e-mail campaigns.That's the conclusion of a