Give and Take: Efficiency key as revenues jump 10.9 percent.
The product sampling industry again grew at a steady clip in 1999, as manufacturers continued striving for more efficient ways to get products into consumers'
The product sampling industry again grew at a steady clip in 1999, as manufacturers continued striving for more efficient ways to get products into consumers'
Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first
Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that tops the
Roche Laboratories mapped new territory with the first mall tour for a prescription drug. This could be habit-forming.Cooking demos and pedometers. That's
Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration
Perhaps the coolest way to get a fragrance literally on the skin of millions of consumers, the scented tattoo from New York City-based Arcade Marketing
There's a new diner at the feeding frenzy of conglomerates gobbling up promotion agencies. This time, mid-sized shops are being served.GEM Group, an Atlanta-based
The 24-year-old blonde who leaves a telltale smudge on the neck of her date isn't the prime buyer at the lipstick counter. It's her older sister, married
We field a lot of calls at promo from brand managers, agency executives, researchers, and other industry types looking for information."Can you tell me
Online consumers don't trust direct marketers to self-regulate spam and support government restrictions on e-mail campaigns.That's the conclusion of a