As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.
Once considered a Pokemon-level fad, Lyrick Studios' Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
Once considered a Pokemon-level fad, Lyrick Studios' Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
Want to add a little zip to home offices or a little zest to corporate cubicles? Premium marketers can now give their customers The Computer Mouse, a
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me." With those lines, voiced in a teaser TV
While cereal promos center on that valuable piece of real estate known as the box, Kellogg is venturing farther afield for its snack foods.In March, the
For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
What are the hot jobs today? According to the Bureau of Labor Statistics, nearly half of total employment growth last year occurred in high-paying managerial
Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated
Cyrk, Inc., Gloucester, MA, invested in a quartet of Internet companies: Scour.net, a search-technology developer; CheckOut.com Entertainment Network,
James Bond always draws a crowd. Nineteen films into the series and counting, MGM never seems to have a problem attracting blue-chip marketing partners