Marriage of Convenience
The marketing team at 7-Eleven just couldn't wait until July 11 to get the chain's 75th birthday party started. And with good reason. The world's largest
Consumer Marketing
Two Scoops for Nestl
Nestl SA, Vevey, Switzerland, in December confirmed reports (December 2001 PROMO) that it would aquire sole ownership of Hagen-Dazs in North America through
ACQUISITIONS
BOTTOMS UP The Campari Group, Milan, Italy, paid $207.5 million to boost its stake in Skyy Vodka maker Skyy Spirits LLC, San Francisco, from nine percent
FIELD REPORT: Getting into Character
The creme filling may switch colors and the crackers may change shapes, but the snacks aisle is almost as commoditized as the housecleaning section. How
More Pork Pulling
The National Pork Producers Council, Washington, DC, won the latest court battle over its $50 million marketing program. The Campaign for Family Farms,
ALTERNATIVE MEDIA: Customized Content
You don't have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing
NEW AND NOTEWORTHY TOOLS
The Time Is Now You say you want instant online gratification? Try New York City-based NowMarketing's new NowCode service: Advertisers add a #NOW logo
Rally to the Cause
Corporations are all ears as the consumer call for philanthropy gets louder. Now, it's even better to give than to receive. While that old philosophy
AGENCY MOVES
141 Communicator, Chicago, named Richard Newman president of the New York City office. He had been an executive vp at Bates Worldwide, an ad agency sister
Alien Homecoming
He may be a little fellow with a limited vocabulary, but E.T. is causing quite a commotion as he prepares to revisit theaters March 22. Promotional partners
