CLIENT SIDE
Cleveland, OH-based OfficeMax, Inc., named Neil Guliano senior vp-advertising and sales promotion to oversee the company's marketing communications and
Consumer Marketing
A Big Fat Challenge
In the end, Jonathan Ressler and I agreed to disagree. He said, There is nothing that's not about marketing. Look, the government is running a marketing
Yes, It’s Time for a New Word
Homer Simpson once said, Beer. The solution, and the reason, for all of life's problems. I was reminded of that paradox while reading business wire stories
Just Asking for Trouble
The account is going great when, all of a sudden, your client contact asks you to stay back after a routine meeting. He tells you either that it's completely
Over the Counter, Under the Microscope
Suppose you're the director of marketing in the consumer division of ABC Pharmaceuticals, which makes prescription and over-the-counter drugs. You've
ENTERTAINMENT PROPERTIES PREVIEW: Coming Attractions
A lot of brand marketers were kicking themselves last summer for not scoring a tie-in with Shrek. But how many were likewise slapping their heads over
Brand Illusions
The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club
Chips and Dips
PepsiCo's Frito-Lay snacks division in January moved its promotion and retail merchandising account back to Dallas-based Tracy Locke Partnership after
Equal Opportunities
American Airlines sponsored several African-American philanthropic events in 2001. But research found that black consumers still didn't view the brand
Tax Revision
H&R Block tweaked its Million Dollar Giveaway for a second run this spring. This time, people will have to actually enter the sweepstakes. Kansas City,
