NEW AND NOTEWORTHY PRODUCTS
Topics Under Glass Wayne, NJ-based Just Jars Me puts together product ensembles centered on a theme: this Build A Snowman jar, for instance, comes with
Consumer Marketing
A Sign of the Times
Are you cultivating the African-American consumer? Whether or not you are could determine the success of your brand. Last year's Viacom buyout of BET,
Bucket Brigade
Editor's note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the
Game Day
What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.
The Marketing Mix (Up)
Marketers have three primary tools to sell product: Advertising, Trade Promotion, and Consumer Promotion. Collectively known as the Marketing Mix, these
CLIENT SIDE
Cleveland, OH-based OfficeMax, Inc., named Neil Guliano senior vp-advertising and sales promotion to oversee the company's marketing communications and
A Big Fat Challenge
In the end, Jonathan Ressler and I agreed to disagree. He said, There is nothing that's not about marketing. Look, the government is running a marketing
Just Asking for Trouble
The account is going great when, all of a sudden, your client contact asks you to stay back after a routine meeting. He tells you either that it's completely
Over the Counter, Under the Microscope
Suppose you're the director of marketing in the consumer division of ABC Pharmaceuticals, which makes prescription and over-the-counter drugs. You've
Yes, It’s Time for a New Word
Homer Simpson once said, Beer. The solution, and the reason, for all of life's problems. I was reminded of that paradox while reading business wire stories
