From Humble Beginnings
There we were my dad and I having our umpteenth conversation about how tough it was for us to get the media interested in what our clients were doing.
Consumer Marketing
Retailgating
Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to
Kicking the Tires
I bought my first new car in 1987 a Volkswagen Golf, five speed, champagne silver. It was tough giving up my fire-engine red '73 Beetle, but in the end
Tripped Up
Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet's brand promotional manager, Harper had accompanied five first-place
new and noteworthy products
Real Grassroots The GreenWorld Project, Cohasset, MN, offers a menu of starter plants for use in premium campaigns or as event giveaways. The choices
Nothing Doing
Duane Hart figures that Brittany Boyce got the better end of last summer's Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for
Hucksters No More
A lot of things have happened in the 15 years since we laid out the first 20-page issue of PROMO on the Smith dining room table in November 1987. The
Guest Column: Action Speaks Louder
Not long after joining the Promotion Marketing Association of America (as it was know then) in 1987, I developed a simple way of explaining promotion
March 1, 2002
ANATOMY OF A PROMO: The Art of the Drop
Sometimes, it takes a lot of hard work to be inconspicuous. Just ask Jeff Snyder, director of business development for Momentum Marketing, Washington,
