History in the Making: The Most Significant Promotions of the Last 15 Years
1 McDonald's Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald's has gotten from its use of the
Consumer Marketing
New and Noteworthy
STAR INSURANCE Wondering how to avoid signing a celebrity endorser who's going to be all washed up by the time your campaign rolls out? E-Poll, Encino,
Agency Moves
Montemayor y Asociados, San Antonio, TX, named Zifa Esparza senior vp-director of account development and Marco Antonio Garsed promotions director. The
Where are they Now?
1995 June: Mark Shapiro Then: The ceo's discipline-neutral approach to marketing made independent Louis London the subject of PROMO's first cover photo
Spreading the Word
Marketing and religion are generally considered to be as compatible as oil and water, and understandably so: Religious beliefs are more often a sore point
We Are What We Market
My heart sank as soon as I caught sight of the Colonel wearing a Santa hat. The life-sized wooden statue outside the Kentucky Fried Chicken restaurant
Eye Candy
PROMO's sweet tooth was acting up as we toured our local Super Stop & Shop to measure promotional activity in the candy aisle. As expected, we found scores
Giant Leaps
The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi
Mail Call
The U.S. Postal Service, Washington, DC, in January initiated a review that seeks to consolidate all advertising and marketing services activity at a
Meeting at the Malt Shop
Miller Brewing Co., Milwaukee, and Westport, CT-based Allied Domecq tipped their glasses to a $50 million development and marketing pact that will produce
