Play Stations
Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards
Consumer Marketing
July 1, 2002
Profiles: Civic Entertainment Group
Politicians and lobbyists successfully mix public and private interests. Apparently, so can good marketers. Stuart Ruderfer and David Cohn cut their teeth
Road Work
So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national
Ranked and Filed
The PROMO 100 looks a little different this year. We hope you like the makeover. We've been undertaking this annual ranking of the top promotion agencies
Think Pink
BALLY TOTAL FITNESS, Chicago, extended its endorsement deal with pop star Pink last month by announcing a sponsorship of the singer's concert tour and
Stuck in the Middle
TWENTIETH CENTURY FOX TELEVISION scored some summer work for Malcolm in the Middle stars Frankie Muniz and Jane Kaczmarek, who will lend their faces to
Sponsorship Spinning
After fouling out with the NFL (May PROMO), Coca-Cola Co., Atlanta, struck a four-year sponsorship agreement with the National Basketball Association.
Coupons: Wing Clipping
The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon
Agency Rankings 26-100
2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny
