P-O-P Displays: Account Specifics
Don't let the $1.5 billion drop in spending fool you into thinking there's been a decreased emphasis on point-of-purchase advertising. If anything, the
Consumer Marketing
Thanking Heaven
DALLAS-BASED 7-Eleven celebrates its 75th birthday next month with a bevy of in-store promotions and a two-day party in New York City. We founded the
Hungry for Licensed Product
Like any business, the licensing industry goes through its share of growth spurts, both long-term and short-term. While some categories have quick-fix
Simon Cries Foul Again
Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach
Moving On
My father and I started this magazine 15 years ago to bring some order to the chaos that characterized the marketing business in the late 1980s. Back
Cola Stars
Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that's not all: A separate continuity campaign brings in long-time
Short Profiles: The A Team
A Team ceo Andrew Cohen has heard the jokes before, and he's ready for them. We all wear gold chains, he offers, as soon as you mention Mr. T. But when
Dot-Kids Coming?
The House of Representatives is considering a law to form a child-safe domain name for Web sites under the U.S. country code (.us). The format would be
Alphabetical Index, with hyperlinks
141 Communicator 2 Jay Farrell 312-527-3900 A Team 25 Andrew Cohen 212-239-0499 Alcone Marketing Group 47 Matt Alcone 949-770-4400 www.alconemarketing.com
Interactive Marketing: The Tempo Slows
It's kind of strange to be talking in critical terms about a segment that grew 15.4 percent to $1.5 billion. But when the Internet is the segment in question,
