Agency Rankings 26-100
2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny
Consumer Marketing
Licensing: Flatlining
Three trends put entertainment licensing in decline last year: The poor economy, skittish retailers, and a lack of hot properties (again). Licensing fees
Full Disclosure
It's the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don't even know about
Fulfillment: Un-Fulfilling Prophecies
Fulfillment spending fell 15.0 percent to $3.2 billion in 2001, according to PROMO estimates based on industry sources. Experts blame lower consumer response
PROMO 100, Ranked by Revenue
2002 Rank Agency 2001 Net Revenues 2-Year Growth % ($15 MILLION AND UP) 1 DraftWorldwide $299,178,000 25% 2 Carlson Marketing Group 274,700,000 -2 3 Wunderman
What’s the Frequency?
Grocery shoppers continue to take their shopping carts elsewhere, according to Channel Blurring, a new study released in May by New York City-based ACNielsen.
Sampling: A Softer Sell
Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according
tools
START AT THE BEGINNING GiftPax Sampling LLC, Milford, NJ, has teamed with Atlanta-based Lifestyle Change Communications to offer two sampling programs.
Profiles: BEN Marketing
Twelve years isn't exactly an epoch, but it is long enough to put BEN Marketing among the promotion industry's old guard. CEO Chuck Nardizzi and p.r.
Short Profiles: Pierce Promotions & Event Management
Can you get more out of the way than Portland, ME? If you're Pierce Promotions & Event Management, you probably can. That's because the event marketing
